Top 5 Social Apps in Costa Rica Q1 2023

During the first quarter of 2023, the top 5 social apps in Costa Rica—TikTok, Instagram, Facebook, X, and NGL: ask me anything—demonstrated diverse trends in downloads, revenue, and active users.

TikTok

Throughout Q1 2023, TikTok showed a significant fluctuation in weekly revenue, peaking at around $17K in mid-January. Weekly downloads also experienced an upward trend, reaching approximately 69K in the last week of February. Active users remained relatively stable, starting at 1.25M and increasing to 1.33M by the end of March.

Instagram

Instagram's weekly revenue remained relatively steady, hovering around $300. Download numbers saw a notable increase, peaking at around 35K in mid-March. Active users fluctuated slightly, with numbers ranging from 1.7M to 1.75M throughout the quarter.

Facebook

Facebook experienced a minor decline in weekly revenue, starting from $1K and dropping to approximately $750 by the end of March. The app's downloads peaked at around 30K in the last week of February, while active users remained consistently high, reaching over 3.4M.

X

For X, weekly revenue showed sporadic increases, with a peak of around $400 in early February. Downloads peaked at about 13K in mid-January but generally trended downwards. Active users remained stable, with numbers around 380K to 390K throughout the quarter.

NGL: ask me anything

NGL: ask me anything saw a steady rise in weekly revenue, reaching nearly $800 in mid-March. Downloads showed a significant spike mid-March, peaking at about 9.2K. The app's active users also increased consistently, starting from approximately 19K and reaching close to 34K by mid-March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.